Launching A Podcast Network
The Challenge:
After experimenting releasing with one-off podcast series since 2015, in 2020, Investigation Discovery was ready to go all in on a true crime podcast network. The goals were to:
Build a thriving podcast ecosystem over three years
Attract a younger audience of devoted true crime fans
Drive fans to ID network programming and streaming shows on Discovery+ and MAX
Compete in the larger podcast ecosystem
24M
Annual Downloads
20+
Series Launched
37
Weeks on Apple Podcasts Top Charts
The Strategy:
Launch original, companion, and series reimagined from existing television IP
Utilize launched series to introduce new series
Build to “always on” podcast programming
The Results:
20+ series successfully launched
24.2M annual downloads
37 appearances on Apple's Top US Charts.
13K+ reviews with an average 4.5-star rating
