Social Media

As Vice President of Digital Content & Social Media at Warner Brothers Discovery, I led a team of 12 in executing vibrant social media initiatives, crafting captivating content and strategies to fuel awareness, event attendance, and streaming subscriptions for Investigation Discovery and Travel Channel. Collaborating with creators and influencers, we achieved remarkable results. True crime and paranormal content soared on Discovery+ and Max. Under my leadership, digital audiences grew for 8 consecutive years, amassing 20+ million fans across 5 platforms, reaching 300+ million annually by 2023.